In the past two decades, brand Payal Jain has become synonymous with classic and timeless contemporary clothing where each creation is a truly enriched synthesis of heritage fabrics and craftsmanship in a modern interpretation. A strong foundation in neo-classical aesthetics coupled with an unparalleled standard of perfection is the essence of each design. Forms and fabrics that bond in ingenious ways, fabrics that are esoteric yet blending into myriad and unusual silhouettes, bear the Atelier Payal Jain signature. The Atelier has been actively involved in a renaissance for the revival of crafts some of which were on the verge of becoming extinct. With a deep rooted passion and commitment, Team Payal Jain works tirelessly in villages across India, be it Rajasthan, Odisha, Uttar Pradesh, Gujarat and Himachal Pradesh, by integrating traditional techniques with modern aesthetics and trends, thus facilitating a global platform for dying crafts, reinventing and reviving them, and providing means of livelihood to thousands of Weavers and Artisans.